#110: Paula Scher – Legendary Graphic Designer, Principal at Pentagram

from Wild Business Growth · host Max Branstetter

Paula Scher, the Principal at Pentagram, joins the show to share her journey from designing album covers to creating logos and graphics for Citibank, Shake Shack, The High Line, The Public Theater, and more. Hear the stories behind her most famous designs, why it helps to sketch on a napkin, how to foster business relationships that last decades, the problem with perfectionism, and her reaction to seeing her designs all around New York City. Connect with Paula at Pentagram.com

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This episode is 41 minutes long.

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This episode was published on September 9, 2020.

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