#110: Polina Marinova Pompliano – How "The Internet's Bio...

What this episode covers

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Polina Pompliano is the author of The Profile, which studies the most successful and interesting people and companies in business, entertainment, tech, sports, and more. The Profile is a paid newsletter. Before Polina was writing The Profile, she wrote for Fortune, USA Today, and CNN. Polina also has nearly 130,000 followers on Twitter and in order to write exceptional profiles, says she read 1.8 million words online last year – the equivalent of 25 books. Profiles are a rare breed of writing – and Polina is really good at it. She’s written profiles of Sara Blakely, Elon Musk, Dwayne The Rock Johnson, Dolly Parton, Kris Jenner, and many more. In this episode, we talk about the difference between profiles and biographies, the economics behind a paid newsletter, the most effective strategies she’s found for growth, and why the secret to a great profile is found in the Details. Full transcript and show notes Subscribe to The Profile Follow Polina Pompliano on Twitter *** TIMESTAMPS 00:12 - New projects 01:00 - Today’s guest 01:40 - Polina by the numbers 03:00 - What we learn today 03:40 - Why profiles are great 05:40 - Difference between profiles and biographies 06:58 - What makes a great profile? 10:00 - How Polina approaches research 12:30 - How to tell what matters to someone 13:00 - How does Polina find time to do research 15:33 - What if you can’t get primary research? 16:10 - Response between primary and secondary research 17:09 - Ever have someone get mad? 18:35 - Free vs Paid offerings 19:40 - The Profile metrics 21:00 - The Profile business model 24:00 - What it takes to do a paid newsletter 28:00 - Important factors for growth 29:16 - Newsletter subscriber behavior 30:44 - Newsletter pricing 31:10 - Best methods for newsletter growth 33:27 - Newsletter cross promos 36:38 - Free to paid subscriber journey 39:10 - Name recognition and views 43:49 - Most difficult part of a newsletter business *** RECOMMENDED NEXT EPISODE → #147: Chenell Basilio *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Share this episode

Similar Episodes

Why Live and Evergreen Models Both Fall Short

Feb 4, 2026 ·18m

Similar Podcasts

The Course Mentors Podcast The Course Mentors Hey there, future course creator!Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon!Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks.No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself.Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str Elevatin' The GetRight Spot & The Love Algorithm Elevatin' The GetRight Spot & The Love Algorithm A podcast that expresses the journey of taking ideas and turning them into a successful website and business. Using an ideology, philosophy and mental science as motivation, we shall Elevate Bodybyloud! and The GetRight Spot. We also inspire everyone to elevate their lives and go after their dreams, desires., and abundance. The Health Odyssey: Navigating Tomorrow's Medicine Podcast Welcome to 'The Health Odyssey: Navigating Tomorrow's Medicine,' where we embark on an adventurous journey through the ever-evolving world of healthcare. Each episode is like a treasure map, guiding you through the rich tapestry of ancient healing arts mixed with futuristic tech wizardry. We’ll chat about the wild west of health data privacy, the corporate giants reshaping our care, and the mind-bending potential of psychedelics for mental wellness. Think of us as your trusty sidekicks, unraveling the mysteries of modern medicine while keeping it real and relatable. Let’s dive into the stories, the science, and the soul of healthcare, paving the way for a healthier tomorrow. Chosn Conversations: Beyond the Journal Chosn AI Journal Welcome to Chosn Conversations: Beyond the Journal, where your AI hosts explore the transformative power of conversational journaling and emotional intelligence. Each episode takes you beyond traditional journaling methods, diving deep into voice journaling techniques, mental wellness strategies, and the science behind AI-supported emotional health. We share inspiring user stories, analyze the latest research in digital mental wellness, and provide practical guidance for incorporating journaling into your self-care routine. Whether you're curious about AI therapy alternatives, looking for mental health support tools, or wanting to optimize your journaling practice, our conversations extend beyond the written page into meaningful audio experiences that offer evidence-based insights in an accessible, compassionate format. Join us as we navigate the intersection of technology and mental well-being, helping you track your emotional journey and build lasting resilience through the power of

Frequently Asked Questions

How long is this episode of Creator Science?

This episode is 49 minutes long.

When was this Creator Science episode published?

This episode was published on July 26, 2022.

What is this episode about?

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Polina Pompliano is the author of The Profile, which studies the most successful and interesting people and companies in business, entertainment, tech, sports, and more. The Profile is a...

Can I download this Creator Science episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.