110: Should You Reduce Your Clients Rates During This Forced Closure?

In this episode, Tim and Randy will discuss whether gym owners should proactively reach out to their clients to lower their memberships to the lowest level during this time that gyms are closed due to the COVID-19 pandemic. This issue came up in a group that Tim is a member of where a gym owner was sharing how she keeps getting emails from clients requesting if they can freeze their memberships and it’s really draining her, so she was asking for advice on whether she should email all her clients and give them the option to freeze or lower their memberships.Tim will highlight a piece of advice that came from one of the group members who said that there is no need for any gym owner to contact all their members asking them to change, freeze, or cancel their memberships because every individual member is very much capable of deciding all on their own if they want to change, freeze, or cancel their membership. They will discuss some of the different ways gym owners are currently handling charging their members and share their opinion on what they feel is best for getting through this pandemic. Stay tuned for that and more!Key Takeaways:No need to nudge the clients into changing their payments (02:29)Can you afford to tell 200 people you don't want their money anymore? (04:32)Increasing the level of service instead reducing your income (06:05)Navigating this crazy time (07:10)Additional Resources:www.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Datawww.PFMarketingSolutions.com/Automationwww.ProfitGPS.comwww.PFMarketingSolutions.com/Call--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don’t already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!