#110: Start With Why

At the heart of your mission, whatever that mission may be, is your "why". But if you don't know your "why" or how to communicate that "why" to others, you'll never be able to attract others to jump on board with your dream. Logan and Alex are going to walk through this month's book for the CGN book club, Simon Sinek's Start With Why, and how it relates to marketing for contractors. Dig deep and really get to know your "why," because if you don't know it then no one will!   In this episode, we talk about… Marketing your business so that clients and employees want to work for you Where your energy goes without a "why" Knowing what your customers want to hear about your "why" Reverse engineering from a place of fulfillment Digging different depths according to your position in the company Why you shouldn't shoot for everything to be perfect Running through the 7 layers of "why" Why people may or may not like this book Next month's book to read Comment your "why" below   Links to resources: Giftology Start With Why Apple Full Sail Marketing Giveaway Full Sail Marketing Facebook CGN Badass Book Club Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com  For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A