110: Telling the Truth — With Great Power Comes Great Responsibility

If you read it on the internet it must be true, right? Um, no — we all know that's not the case by now. There is so much misinformation on the internet, it's gotten to the point that users must be savvy consumers of information. And as content creators and marketers, we have a responsibility to tell the truth in the creative we develop. Often, it can be so easy to nip and tuck the truth: taking words out of context, omitting facts to hide the full story, or generally bending the truth in your or your client's favor. But not only are these practices unethical, but they can lead to a number of consequences across industries. This episode, we dive into all angles of telling the truth through out work. Join us as we discuss the role values and ethics play when it comes to socially responsible marketing and transparent videography. Because, at the end of the day, we need to use our powers for good.