#110 The Data and Facts Behind Why People Give, With Laura MacDonald Board Member Giving USA and Founder of Benefactor Group

Laura, who is the founder of Benefactor Group and a lead author of the Giving USA study, talks with Sybil about the research and facts from the report, which offers research every year to answer the question of why people give. This episode is packed with interesting facts to help you as a donor be even more effective at tapping into why you give, and also how your giving fits into the data and facts about good giving practices.   Episode Highlights:A deep dive into understanding why people give  The statistics and facts that explain why people giveDiscussion of the major yearly study, called Giving USA, which reviews trends in givingLaura MacDonald Bio:Laura MacDonald, Principal and Founder of Benefactor Group, has served the nonprofit sector for four decades. In 2000, she established Benefactor Group to serve the needs of those who serve the common good. The firm works with healthcare, arts, culture, and educational institutions; human service organizations; women’s funds; and others as they pursue their vision of a better world. The team at Benefactor Group has served hundreds of clients, ranging from universities, art museums, hospitals, and global NGOs, to start-up community organizations.Prior to establishing Benefactor Group, Laura served as the vice president and creative director of a national fundraising firm, chief development officer in arts and higher education, and as a key volunteer for community organizations. Laura was chief development officer at The Ohio State University’s Wexner Center for the Arts where she also served as a senior development officer in the University’s $1.2 billion capital campaign.Links: Benefactor: https://benefactorgroup.comGiving USA: https://givingusa.orgLinkedIn: https://www.linkedin.com/in/benefactorgrouppresidentFacebook: https://www.facebook.com/BenefactorGroupIf you enjoyed this episode, listen to these as well:https://www.doyourgood.com/blog/99-Meta-Loftsgaardenhttps://www.doyourgood.com/blog/88-elizabeth-basthttps://www.doyourgood.com/blog/46-tim-millerCrack the Code: Sybil’s Successful Guide to PhilanthropyBecome even better at what you do as Sybil teaches you the strategies as well as the tools, you’ll need to avoid mistakes and make a career out of philanthropy through my new course, Crack the Code!In this new course, you’ll gain access to beautifully animated and filmed engaging videos, and many more! Link for the wait list for the Philanthropy Accelerator https://www.doyourgood.com/Philanthropy-Accelerator-Mastermind-WaitlistLink to the nonprofit email sign-up to connect https://www.doyourgood.com/ticket-to-fundraisingCheck out her website with all the latest opportunities to learn from Sybil at https://www.doyourgood.com/ Connect with Do Your Goodhttps://www.facebook.com/doyourgoodhttps://www.instagram.com/doyourgoodWould you like to talk with Sybil directly?Send in your inquiries through her website www.doyourgood.com, or you can email her directly at [email protected]!