111: Building Your Dream STR Portfolio with Zack Metcalf

Description:How does a multi-passionate entrepreneur build their dream brand and portfolio? In today’s episode, I’m chatting with friend and client Zack Metcalf. Zack has been my client for two projects, including his micro-resort in Joshua Tree as well as building a community-focused platform for men’s self-improvement.Time-stamps:Meet Zack Metcalf (1:48)Zack’s first property and its evolution (2:53)The micro-resort name change story (9:46)Incorporating core values into the brand (14:49)How brand strategy impacted the rest of the project (17:24)Zack’s next big property, Stone Tavern (20:43)Building a partnership with an international company (30:44)How lessons from INTRVL apply to Stone Tavern (33:28)Zack’s latest project, LNGLIV (35:08)Mentioned in This Episode:Action Academy Podcast Episode: actionacademypod.com/from-a-400k-career-to-a-240-acre-micro-resortZack Metcalf Instagram: instagram.com/zackmetcalf_Stay INTRVL: stayintrvl.comStay INTRVL Instagram: instagram.com/stayintrvlLNGLIV: lngliv.comLNGLIV Instagram: instagram.com/lng_livConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling