#111 Front Line Media Mastery with Mary Murtagh

Mary Murtagh Director of Mary Murtagh Media Ltd.Media training has been around for a while now, and yet it’s still a process that many in the public eye try and resist going through. The simple fact is that as social media has grown significantly and it has become even easier to share an article or repost a snippet, a qoute or a video clip of your best and worst moments in the public spotlight. For this simple reason, media training for organizations is now more important than ever. One bad interview question used to have the life cycle of being replayed a few times on TV. Now, that clip lives on YouTube forever, resurfacing each time the organization, individual interviewed, or the general subject matter comes up.Journalists are trained to ask tough questions—so spokespeople and anyone else who might come into contact with a reporter should be trained too. It’s a matter of being prepared. Being direct, answering questions when you can—and knowing what to say when you can’t, and understanding how images and appearance can add or detract from an interview are all part of media trainingMedia training is a specialized form of communication training for interacting with media. The goal of media training is to assist and prepare you for your role in representing your company or organization. You'll learn how to predict questions, avoid common traps, and focus on delivering your key messages.Learn more about Mary and her training by visiting www.marymurtaghmedia.co.uk or on her Linkedin account below.http://uk.linkedin.com/pub/mary-murtagh/5/587/466Get notified of each Podcast episode as soon as they come out by clicking HEREFollow the podcast onYoutubeFacebookInstagramTo learn more about the podcast or become a partner of the podcast Jump over to our website by clicking HEREA big thanks to the support of our partners for being part of the FFP familyWilliam Wood WatchesHAIX FootwearWe are proud to support The Firefighters Charity. Did you know the charity has its own App now called The MyFFC App and can be accessed on any smartphone by clicking HERE to help beneficiaries engage with the Charity and the support they are able to give. Send us Fan MailSupport the show***The views expressed in this episode are those of the individual speakers. Our partners are not responsible for the content of this episode and does not warrant its accuracy or completeness.***Please support the podcast and its future by clicking HERE and joining our Patreon Crew