111: How To Leverage Automation For Online (Virtual) Training

In this episode, Tim and Randy will talk about how gym owners can leverage the ProFit Client Lifecycle Automation for their online training programs, and they will focus more on communication automation which includes email, text message, and voicemail. Voicemail, for example, is a very underutilized but effective way for a gym to get the message to their prospects and clients. When Tim and Randy were transitioning to online training at Pulse Fitness, they used a software to blast out all of their current clients to give them instructions on a recording that went right to their voicemail. They also leverage that for new leads that come into their online program by setting those voicemails automatically.When a gym runs an offer, ad, or funnel, and they get the necessary client information, they most often use an autoresponder to send a single email to the lead to try and get them to book an appointment, but with automation, that lead can be nurtured continuously until they book an appointment. Once they book the appointment, the automation system will stop doing the nurturing and move into the reminder sequence for the call the lead is supposed to make. That process alone can increase a gym’s show rates and booking appointments. Tim will talk about a real life gym owner who increased their bookings more than 150% by just using automation.Tim and Randy will highlight the importance of a gym owner having an automated system in place especially during this challenging time when gym owners cannot afford to hire new staff or even keep on most of their current ones. An automated system can carry out most of a gym’s core operational and marketing tasks such that a gym owner doesn’t need to hire new staff for those tasks, and for the gyms that are going online, they can grow their online programs seamlessly without making any additional expenses. There’s so much that a gym owner can do with an automated system during these challenging times to not only increase their show rates, but also grow their online programs sustainably. Stay tuned for that and more.Key Takeaways:The fitness industry being in the forefront of the mainstream (03:08)How to get leads to actually booked calls and then show up for the calls (04:41)A gym owner who increased his bookings over 150% by just using the automation (05:20)The difference between a lead showing up for a call or consultation, and going somewhere else (08:37)Automation is not meant to eliminate the gym owner or staff from the business (13:49)Considering the freemium opportunity and the upsells (16:01)The difference between those that get stuck in a problem and those that seek a solution quickly (20:35)Additional Resources:www.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Datawww.PFMarketingSolutions.com/Automationwww.ProfitGPS.comwww.PFMarketingSolutions.com/Call--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don’t already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!