#111: Johanna White on finding your X factor, and starting a design studio while battling a brain tumor

Johanna White is an award-winning graphic designer and visual branding strategist who designs premium brand identities that create impactful first impressions. As the founder of Design By Jo Studio, she believes that if someone is the best at what they do, they deserve to look like it! For the past decade, she’s worked with individuals, startups and Fortune 200 brands worldwide to help them brand like the best so that they can attract more of their ideal clients and be as delightfully expensive as they deserve to be! Johanna knows there’s no limit on success, and she proved it several years ago when she took life by the horns and started three companies within one year while battling a brain tumor. At a time when everyone else in her life was suggesting that she quit working and go on social security to cover medical bills, she chose to do the opposite and defy the odds. As a result, Johanna is now a “Dreamer Extraordinaire” for top performers, goal-oriented individuals and brands. We talked all about branding, the power of defining yourself, and dug into her incredible story of battling a brain tumor. Give Johanna a follow on IG https://www.instagram.com/designbyjostudio/ and checkout her website at https://www.designbyjostudio.com/  If you liked this podcast, go check out #67 with Marta Spirk or #33 with Ayesha Sehra Timestamps: 4:12 - Johanna’s approach to design and brand identity 14:55 - how you can find your X factor and why it matters 21:12 - how knowing your X factor can increase your value and worth 33:34 - how Johanna got diagnosed with a brain tumor after college 44:44 - miraculous recovery from her brain tumor