#111 - Mach deinen externen Traffic durch Amazon Attribution sichtbar - Marc Sonnemann von edding

Permanentmarker ausgepackt, heute gibt es viel zum Mitschreiben! Zu Gast ist Marc Sonnemann von edding. Gemeinsam mit Florian spricht er in Folge 111 über Amazon Attribution. Doch was ist das eigentlich? Und wie machst du dir Amazon Attribution für deinen externen Traffic zunutze? Alle Themen der Episode im Überblick:Intro (00:00-01:44)Vorstellung von Marc, edding und seinem Aufgabenbereich (02:50)Wie geht edding das Thema Amazon (Advertising) an? (06:30)Einführung in das Thema Amazon Attribution (17:25)Was ist Amazon Attribution überhaupt? (21:15)Inwiefern hilft mir Amazon Attribution mit externem Traffic? (24:04)Wie starte ich? (27:18)Was passiert, nachdem die individuellen Links rausgegangen sind? (31:25)Was kann ich alles auswerten? (33:19)Welche Learnings hat edding mit Amazon Attribution gemacht? (40:14)Für wen ist das Thema relevant? (43:17)Wie hält Marc sein Wissen up to date? (47:16)Fazit (50:35)Links & Ressourcen:Amazon Attribution mit Nils Zündorf von factor-a: https://www.adference.com/blog/podcast-nils-zuendorf-factor-aFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-a/Für Fragen und Feedback komm in unsere Discord Community: https://adference.com/discord oder schreib uns: [email protected]

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This episode was published on June 22, 2022.

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