111: Making Best-Selling Authors and Pinterest Ads with Laura Petersen

[Interview] What's Up, Creative Hustlers! Steven & Melissa here. Today, from an unfortunately rainy Las Vegas, we're talking with Laura Petersen, AKA the: Laptop Laura… She's a math and psychology teacher turned persuasive writing expert, podcaster, speaker, course creator and an Amazon best-selling book launch strategist. Wow! [00:00] The Creative Hustler Podcast is brought to you by your interim CMOs - Latin & Code! [00:44] This episode is sponsored by SEMRush, your all in one tool for marketing professionals! Check it out and get a free trial! [1:00] What's up, Creative Hustlers! Today we're chatting with Laura Petersen, aka, Laptop Laura! [01:30] A little about Laura, and why she's a Creative Hustler! [02:30] Laura didn't take any fun, creative classes in high school, because she focused on books! [03:05] Laura grows as a business person and allows creativity to be a part of her daily life. [03:25] Where is the intersection between creativity and business? [03:54] How Laura discovered entrepreneurship. [05:10] Laura's study abroad experience. [06:25] Laura was on the trampoline team at her German university. [08:20] Laura also learned to salsa, which ignited her creative side. [09:17] How studying abroad and Rich Dad, Poor Dad changed Laura's path. [11:40] Where's the $50,000 a year starting job after college? [12:20] Laura moved to Phoenix and started trying to become an entrepreneur, but nothing worked. [13:08] Laura ran back to education and got her master's and teaching credentials from University of Phoenix. [14:00] Laura used every summer to travel, but teaching is still too rigid for her. [14:27] Laura turned 30 and decided to become an entrepreneur. [15:12] Fifteen years later, psychology and messaging is everywhere. [15:53] Laura's value proposition for her clients. [16:50] How Laura coaches podcasters to Amazon best-selling books. [17:27] How to find Laura's course, copythatpops.com/bestseller. [18:45] Amazon is a massive platform that can't be denied. [19:45] There's social proof around saying you're a "Best-Selling" author. [20:18] What being a best-selling author has done for Laura's brand. [21:20] Laura got street cred for her business. [22:42] The marketing channel that Laura will always avoid. [24:43] Laura loves Facebook IM, and referrals. [25:31] Laura is part of The Best-Selling Author Posse. [26:06] Laura plans to get better at Facebook Ads and Pinterest Ads this year. [27:07] Pinterest Ads are underpriced attention. [28:40] Pinterest Ads, people say longer, better ROI and it's got more longevity. [29:46] Laura's target audience about raising up women but she doesn't target gender specifically. [31:50] What Laura experience with travel and culture has done for her and her business. [34:17] Laura would have coconut latte with Neil Degrasse Tyson by the Hayden Planetarium [36:20] That's a Wrap Creative Hustlers! [36:40] Where Laura lives on the Internet! [37:09] Check us out at TheCreativeHustler.com, and leave us a review! [37:46] Melissa's Moment of Hustle   Contact: Facebook: @LaptopLaura --- facebook.com/LaptopLaura Facebook: @CopyThatPops --- facebook.com/CopyThatPops Twitter: @LaptopLaura --- twitter.com/LaptopLaura Instagram: @LaptopLaura --- instagram.com/LaptopLaura Instagram: @CopyThatPops --- instagram.com/CopyThatPops LinkedIn: @LauraPetersen --- linkedin.com/in/laurapetersen