111. Mandy Critchley, Global Account Director at CommerceIQ on Mastering the 2024 eCommerce Marketplace

Mandy Critchley is a Global Account Director at CommerceIQ, where she partners with top FMCG companies to help them win on the Digital Shelf. By the way, you can download their Chrome Plug-in here: https://growth.commerceiq.ai/fmcgguys  In this episode, you'll hear about: The evolution of the Retail landscape and challenges for eCommerce strategies it presents FMCG Brands' opportunities in Retail Media Creating quality content to have better online presence How to Break down internal organization silos Bringing it all together to be successful on the digital shelf in 2024!