111 - Micro Living: What a Tanning Salon Taught Me About Closing

Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ discussed the importance of asking for the sale in leasing in this micro-living edition. He shares a personal story about missed opportunities and provides practical tips on confidently closing deals and guiding prospects through the application process.In this micro episode:The importance of asking for the sale in leasingHow to confidently ask prospects to applyGuiding prospects through the leasing journeyOvercoming nerves and discomfort in salesThe impact of not asking on sales opportunitiesTechniques for effective closing in leasingThe role of confidence in sales successUsing next steps to guide prospectsThe psychology behind asking for the saleChapters00:00 Introduction to micro living and today's topic00:29 Ronald introduces the topic: asking for the sale00:45 Personal story about trading in lotion and missing the promotion01:14 The importance of asking for the sale in sales and leasing02:03 How not asking leads to missed sales and commissions03:22 Prospects expect us to ask for the application04:20 The confidence needed to ask for the sale05:01 The expectation of asking for money in everyday transactions05:31 The power of being direct in asking for the application06:19 Guiding prospects with clear next steps07:16 Missed opportunities due to not asking08:29 Challenge: Practice asking for the lease and celebrate success08:56 Closing remarks and encouragement🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://www.multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!