111 - Nicola @ Elansu - Launching a Fashion Brand Within a Niche (part 1)

Nicola is the founder of Elansu Activewear - a brand creating sports bras for big bust women! For 20 years she has struggled to find a sports bra that gives good support and looks sexy but became more of an issue when she took part in a fitness photoshoot last year (image below!) So from that day onwards, she started to do some research which resulted in her taking part in my 3 month group coaching programme! Her brand is about empowering women not only through her products but through fitness and health tips to help women feel body confident inside & out! In this episode we discuss : The lessons learnt so far before even launching the product How Nicola's confidence has grown during the research process What you can do to build your audience whilst finding a manufacturer   LINKS MENTIONED IN THE EPISODE Elansu Ltd (@elansu_activewear) • Instagram photos and videos   JOIN Are you in the early stages of launching or building your fashion business & looking for some support & guidance? Add your name to the waitlist for my 3 month group coaching programme which Nicola took part in! Add your name to the waitlist here!   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   contact me If you'd like to find out more about working together on your brand, click here   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…