111: The Facebook Strategy That's Poised To Be a Million Dollar Home Run

In this episode you'll learn: How I took my ad spend down to only 10% percent of what is was previously What are the two different types of marketing that your business has to have Why we buy into companies when we know what they stand for The major differences between short and long-term marketing Three specific funnels that combine both of these types of marketing It takes time to build trust (and a brand!)