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#111 Vertrauen ist gut, testen ist besser - Stiftung Warentest

EPISODE · Mar 28, 2021 · 30 MIN

#111 Vertrauen ist gut, testen ist besser - Stiftung Warentest

from Aus dem Maschinenraum für Strategie | Marketing | Vertrieb · host Michael Stiller

Welche Rolle spielen Testurteile eigentlich noch in Zeiten von lauten Influencern und unübersehbaren Kundenratings? Diese Frage besprechen wir in der aktuellen Folge gemeinsam mit Julia Bönisch, Mitglied der Geschäftsleitung von Stiftung Warentest. Die Einblicke sind hoch interessant, zumal die Nachfrage nach objektiven Tests in BtC-Märkten tatsächlich zunimmt. Viel Spaß beim Hören!

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#111 Vertrauen ist gut, testen ist besser - Stiftung Warentest

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