#111 What marketing is not

What is marketing, and what is it not? That’s the question Rachel Auty asks…. The head of marketing at Brew York, Rachel is a marketing leader, and brand and communications strategist who has worked extensively across the beer industry and the arts. She has work directly with SME founder-owner-managers, senior management teams, and boards of directors across tech, charity and not-for-profits, and fmcg. This rare breadth of cross-industry business and marketing experience enables Rachel to bring fresh and unconventional thinking to drive change and build resilience. Rachel has more than 24 years’ marketing and business experience underpinned by formal qualifications in marketing, leadership and management. She is a Fellow of the Chartered Institute of Marketing. A feminist and equality champion, she is outspoken about the value of women on boards and having marketing expertise at board level. In this podcast, Rachel says when it comes to your business, work on strategy not just tactics, utilise the skills of your experienced marketing colleagues and in terms of competition, don’t only watch your competitors. Be brave and be bold – in a world of noise and choice, we can’t afford to just do the same as everyone else.   Photo: Rachel Auty