#111: Why Steli Efti Thought Branding Was Bullshit

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Steli Efti is the co-founder and CEO of Close.io. He’s Silicon Valley’s most prominent sales hustler, a YC alumni, advisor to several startups and entrepreneurs and the author of The Ultimate Startup Guide To Outbound Sales. Oh -- and as DC says, he's "the only guest that has successfully invited himself on Seeking Wisdom, for the record." Steli is awesome, and we went deep on brand, how to be successful in a crowded space, modern sales, and how he learns. Make sure you let Steli know you heard him on Seeking Wisdom by Tweeting @steli @dcancel and @davegerhardt.