1114: Shallow or Deep?

Where do you fall, shallow or deep? Talking is shallow. Doing is deep. Tactics are shallow. Strategy is deep. Consumption is shallow. Creation is deep. Guessing is shallow. Testing is deep. Branding is shallow. Mythology is deep. Scaring is shallow. Attracting is deep. Knowing is shallow. Learning is deep. Telling is shallow. Asking is deep. Attention is shallow. Influence is deep. Money is shallow. Status is deep. Likes are shallow. Conversation is deep. Act accordingly.