1117. #TFCP - Why Is LTL So Complex?!

Today, Curtis Garrett speaks about the intricacies of LTL pricing and operations! Curtis shares his journey and current ventures in the freight industry, his goal in providing training, content, and live events to help others navigate the complexities of LTL logistics, industry challenges, and the value of specialized knowledge in the evolving LTL landscape. Tune in to acquire more from this conversation!   About Curtis Garrett Curtis has spent his entire career growing up in LTL. From 2007 until 2011 - he worked in dock, P&D and linehaul operations at ODFL. Curtis also spent time in W&I and pricing/yield, with a 5 year tenure (2011-2016). From 2016 until early 2024, Curtis led LTL services at three different 3PL providers, specializing in pricing, building carrier relationships, and delivering elevated service at lower costs for shippers. In 2023, Curtis launched Understand LTL (ULTL), a first mover in building community within the industry via courses, content, live trainings and mastermind events where industry leaders and learners gather to teach, discuss, and network.  ULTL has seen more than 120 LTL professionals attend live events in small, intimate groups which foster conversational sessions vs sitting in the crowd listening like at larger freight conferences.   rateHero was born in 2024, with the goal of streamlining LTL by way of building better solutions aimed at the pricing interaction, bill of lading, invoice verification, and reporting set.  rateHero also offers consultative services, helping shippers and 3PLs build out more efficient internal LTL "machines" to better serve their customers. Curtis also co-founded ShipTest, a first of it's kind LTL routing verification product which tells its users which LTL carriers are viable options for their shipments based on factors such as location, vendor preferred routing guidelines, holiday closure schedules, terminal closures due to weather, and carrier Do Not Service lists.   Connect with Curtis Website: https://www.ratehero.io/  Understand LTL: https://www.ratehero.io/ultl   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   🤝 Shoutout to my sponsors!👇 Denim | https://info.denim.com/chrisjolly   SPI Logistics | https://spi3pl.com/  Greenscreens | https://brokers.greenscreens.ai/partnership/chris-jolly Revenova | https://revenova.com/    🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/.    To donate and contribute to the Have a Heart's purpose, visit https://www.haveaheartinc.org/donate.   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇 ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/