1118: Persuasion in Brief

Persuasion tactics in brief ... Inspire: With this, you can fly. Negotiate: If you do this, I'll do that. Shame: No decent person could deny this. Appeal to vanity: This item is exclusive. Passive aggressive: Fine, don't buy it. Threaten: Do this now, or I'm taking it away. Social Proof: See, everyone's doing it. Dis: I'm not sure you're up to this. Compromise: Okay, how about half? Slipstream: My God, it's so you. or ... Empathise: And create something others want. Tactics have consequences. Act accordingly. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast