112. Celso Borges Shimabukuro, VP eCommerce Europe at Pepsico on Food & Beverage eCommerce

With a unique background in start-ups, Consulting, Consumer Healthcare and FMCG, and experience in LATAM and Europe, Celso Borges Shimabukuro is the VP and Head of eCommerce for Europe at Pepsico. This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys Celso joins Daniel to speak about: His unique career kick-off launching start-ups in Brazil, and his later pivot to consulting and FMCG Key focus areas as Head of eCommerce for Europe: Talent, ways of working and tech Trends he's excited about in 2024 His view on digital commerce in Latin America   Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian