112 - Cory House

While he always thought he would work for himself, Cory House took a financially conservative route to becoming a solopreneur. He is a dad of 3 children and the ebb and flow of income was too risky for him. So he made the decision to live conservatively and stay with him employer until he had a comfortable enough nest egg to weather the ebb and flow of entrepreneurship. The response to his recent independence was met with unequaled support. Cory double-majored in marketing and advertising so everything he has built around his brand is focused around 4 pillars: 1. product 2. price 3. place 4. promotion When he tweeted about his independence on Twitter, companies jumped at the opportunity to work with him. His advice for anyone thinking of starting a consultancy: Diversify your brand through various media instead of getting work from just one lead source Networking is not a dirty word. Instead of "networking" try making friends and good things will happen for your business, too. Follow Cory on twitter at @housecor If you're a developer, check out his courses on PluralSight.com  If you're looking for React training, visit https://www.reactjsconsulting.com/ Cory House has been writing JavaScript since the days of Netscape. He has specialized in React since shortly after it was launched and has partnered with teams around the globe to ship dozens of significant React projects. He authored multiple courses on React and JavaScript that have been viewed by over 500,000 developers worldwide. He has trained over 10,000 developers in person while leading 100's of sessions at businesses and conferences across the USA and internationally.   Christina Aldan is the CEO/founder of LG Designs (lgdesigns.co) and a digital media marketer who travels the world speaking to tech industry folks, entrepreneurs, and female business owners