112: DIY Online Reputation Management – Strategy and Tactics [Case Study]

Today's episode is all about how you ensure your online reputation stays positive. Jayme Soulati, our illustrious co-host tells all about how you can begin to DIY your page one Google presence with a bunch of tips. Here's the secret she uses -- Brand Yourself. You can enjoy a free or premium level services from this online reputation management platform, but Jayme recommends premium if you have a lot to solve. In this episode of The Heart of Marketing, Jayme shares a DIY case study for which she created a variety of assets, content, backlinks, site maps, and all for the purpose of moving a negative ranking down to the bottom of the first page. Did it work? You'll have to listen. Don't understand a thing written here? Listen in, and you will! John Gregory Olson attempts to chime in with some poignant questions, but Jayme insists on carrying the show; because it's her birthday month, after all! Here are some resources you can use in your own quest to have a sparkling online reputation: Moz Search Engine Land Search Engine Journal Yoast plug in for WordPress Enjoy, and go be #RockHot!