112. Do I Really Need Email Marketing? (When to Use Email in Business)

If you've ever asked yourself, "Do I really need email marketing?" — this episode is for you. Today on Go Get Great, we're breaking down exactly when to use email in business, why it matters more than ever, and how to know if your business is ready for email marketing (or ready to take it more seriously). Because here's the truth: relying only on social media to grow your business is risky. Algorithms change, reach fluctuates, and your content is never guaranteed to be seen. Email gives you something different — ownership, consistency, and a direct line to your audience. In this episode, I'm walking you through 5 signs you're ready for email marketing. We also answer the question so many business owners are asking: is email marketing worth it? (especially when it comes to email marketing in Canada and building a sustainable, long-term strategy). If you're ready to stop guessing, build a more reliable marketing channel, and create consistent revenue without burnout, this episode will give you the clarity you've been looking for. 🎧 Tune in now to learn when to use email marketing in your business and how to start using it strategically.   Go Get Great Episode 112 References Free Getting Started with Email Marketing Checklist https://www.brittanymillersocials.ca/email-marketing-checklist Email Marketing Support for Small Business Owners https://www.brittanymillersocials.ca/best-email-marketing-services-for-small-business   Come Say Hi! https://www.instagram.com/brittanymillersocials/ https://www.brittanymillersocials.ca/ Ready to level up your life and business taking it from good to great? Check out our Social Media, Email Marketing, or Podcasting Services Hit follow and please leave a review if you enjoyed this episode! The kids and I might even bust out a happy dance! 💗 - Brittany If we haven't met yet, I'm Brittany, an online marketing strategist for female entrepreneurs. I teach women how to make their entrepreneurial dreams a reality through smart, actionable marketing strategies that get them seen, loved, and paid. Whether you're eager to DIY your way to success or hire professionals to help you along the way–my goal is to make sure you walk away with the clarity you need to see the results you desire and build a life you love.   0:00 Intro 0:40 Episode start 1:30 The Instagram algorithm vs email marketing in Canada 4:00 Social media is not guaranteed 7:00 When to use email in business: the best way to nurture past clients 11:30 The downside of relying on launches 13:10 Inconsistent emails and what that means for your business 18:00 I want to see email marketing flourish 19:05 Wrap up