112. Helaine Knapp, CEO of CITYROW

Today I'm joined by Helaine Knapp, CEO of CITYROW.   In this episode, we discuss the company's origin as a single boutique fitness studio, the decision to launch a connected rower and digital app, and Helaine's plan to scale an omnichannel experience.    More from Fitt Insider    Fitt Insider helps operators stay informed and make better decisions. We produce a weekly newsletter and podcast, curate an industry jobs board, and invest in early-stage companies.   *** Subscribe to our newsletter: https://insider.fitt.co/newsletter/   *** Visit the jobs board: https://jobs.fitt.co/   *** View current investment and get in touch: https://insider.fitt.co/investments/   More from Helaine    After spending years climbing the corporate ladder, Helaine Knapp left the world of publishing for tech start-up life. Group fitness was her outlet while working hard and taking on the hustle and bustle of New York City. Months of spin and boot camp classes left her with a lower back injury, however, and she began searching for a workout that was low impact, but super effective. After a friend suggested rowing, Helaine initially rejected it as something "my dad did in college," but following a few workouts on a sexy machine, pairing it with total body sculpting moves off the machine, changed her mind and the concept for CITYROW was born.   With a mission of delivering a smart, fun, effective workout to all fitness levels, under Knapp's leadership, CITYROW has grown from one studio in New York City to a national omnichannel fitness brand a top-ranked on-demand global program featuring at-home rowers and a fast-growing digital subscription business alongside 12 open studios and 65 franchises sold nationwide!   Knapp has yet to row on the water and has been featured as a business leader and a wellness expert on TODAY, Women's Health, ABC, Harper's Bazaar, Shape, Well + Good, Vogue, Yahoo! Finance, and PEOPLE, among many others.