#112 Livestorm - Repositionner sa marque, focus rentabilité, itération pricing, apprentissages de CEO, avec Gilles Bertaux

from SaaS Club · host Eric Seclet

Livestorm a fait partie des premiers invités de SaaS Club (épisode 16).A l’époque, l’entreprise était littéralement portée par :→ le marché avec l’apparition du COVID→ les millions d’euros levésPassé cette période faste, Livestorm est revenu aux basiques : focus sur la rentabilité, recentrage vers le positionnement initiale, optimisation du pricing.Autant de changement qui se sont accompagnés de décisions ainsi que de remises en question.Attendez-vous à un échange riche et authentique, mais toujours actionnable.Au cours de cet épisode :👉 La restructuration de Livestorm post COVID (+ les challenges)👉 Comment il pilote sa boîte aujourd’hui (vs en 2021) ?👉 Le choix de revenir au positionnement initial de Livestorm (+ les étapes)👉 Comment il est passé d’un pricing à la licence à l’usage, à contre-courant du marché ?Mais aussi de son regard sur la Tech (levées de fonds, salaires, gestion) ainsi que de ses apprentissages personnels en tant que CEO.On a cité dans l'épisode de SaaS Club :#16 Livestorm – De 1 M€ à 10 M€ d’ARR. En 3 ans. avec Gilles BertauxOne more thing 🙏❤ Pour soutenir ce podcast en moins d'une minute :1 - Notez SaaS Club 5 étoiles ⭐ sur Apple Podcast avec un petit commentaire2 - Partagez-le podcast sur vos réseaux sociauxC'est rapide, simple et ça m'aidera BEAUCOUP à gagner en visibilité pour vous offrir d'autres épisodes passionnants !📩 Et pour recevoir les prochains directement dans votre boîte mail, inscrivez-vous sur SaaS Club ☎ Pour me contacter ou me suivre sur les réseaux :Rendez-vous ici 👉 https://linktr.ee/ericseclet---Crédits@Tarik Azzouz - jingle@Mathilde Quignon - photo de couverture du podcastHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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