#112 Michael Porter - The Power of Being Yourself

Daniel catches up with Michael Porter, Sales & Marketing Director of Australian Therapeutic Supplies. With globally recognised brands such as Four Seasons Condoms and Skin Control on its portfolio, Australian Therapeutic Supplies is a family owned business founded in the 80s and is now one of the largest Australian owned businesses in its industry. Daniel and Michael discuss the pros and cons of working in a family business, how to find industry innovations, key lessons in working with major retailers and the power of being yourself.