112: Subconscious Identity Is Running Your Business (And Burning You Out) with Mindi Huebner

What if the thing slowing down your business growth isn’t your strategy, your offers, or your calendar… but the identity running the show underneath all of it? In this episode, I’m joined by my “airport friend” Mindi Huebner for a conversation that every high-achieving business owner needs to hear. We’re talking about burnout, over-responsibility, self-worth, subconscious patterns, and why so many smart women keep doing everything “right” but still feel stuck, exhausted, or weirdly resistant to the next level. Mindi breaks down the four survival identities she sees most often in CEOs, from the woman who believes control equals safety to the one who ties performance to worthiness. We also talk about why mindset work doesn’t always create change, how your subconscious drives most of your daily choices, and what it actually looks like to become the version of you your next phase of business requires. This one is packed with truth bombs, practical shifts, and the kind of insight that makes you stop mid-walk and go, “Well… damn.” In this episode, we cover: The identity patterns that keep ambitious women overworking Why rest does not need to be earned The real difference between conscious goals and subconscious alignment How self-talk shapes habits, results, and leadership What Mindi calls your 24 Karat Identity A simple awareness practice to start shifting old patterns now Resources: Mindi Huebner CEO Identity Quiz If this episode hit home, share it with a friend, tag us on Instagram, and take one honest look at the identity you’ve been leading from lately. Support the show