112. Why Big Bang Marketing Is Dead: takealot.com's CMO Karla Levick on Scaling Brands, Empowering Teams, and Thinking Like a Creator

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Karla Levick, Chief Marketing Officer at takealot.com, is a strong advocate for how brands must evolve in a creator-led world. In this episode, Karla sits down with Declan to chat through why brands should behave more like content creators, how to work authentically with South Africa’s creator economy, and how to build brand equity on social platforms. She also discusses consistency, trust, and why marketing success today comes from iteration and innovation.

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This episode was published on February 4, 2026.

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