112 - Why Marketing is MORE Important than Ever in the AI Age with Chris Koerner

🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨Join me, Nik (https://x.com/CoFoundersNik), and my business partner Chris Koerner (https://x.com/mhp_guy) as we explore the legacy of Frank Kern, the "OG" internet marketing guru. We break down his 8-step sales framework, from creating scarcity to overwhelming with value, and discuss how these strategies remain essential in the AI era. We also talk about the art of reverse-engineering marketing funnels, borrowing proven strategies, and adapting them for success. Plus, we explore two AI investment strategies - short-term "cigarette butt" opportunities vs. long-term, human-centered business models - and how trends like rebundling show how "what’s old becomes new again."Questions This Episode Answers:What are Frank Kern’s key steps for selling anything?How can you reverse-engineer successful funnels for your business?What marketing insights can we learn from pioneers like Gary Halbert and Claude Hopkins?How can businesses prioritize human connection in the age of AI?What opportunities arise from the cyclical nature of business trends?Enjoy the conversation!__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or send me an email at [email protected] with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT___________________________This week we covered:00:00 The Origins of Internet Marketing and Frank Kern10:07 Frank Kern's Eight-Step Selling Process20:13 The Importance of Copying Successful Strategies29:48 Investment Strategies in the Age of AI