1121: Conversations on Change—Making a Business Case for DEI with Daniella Bellaire

Daniella Bellaire is the CRO at Diversio. There has been much progress in diversity, equity, and inclusion (DEI), but the real work is just about to get started. Storytelling is a powerful tool for sharing this message and Daniella shares how they use storytelling for Diversio's go-to-market. Daniella digs into the challenges of making DEI a priority in companies, as well as its tendency to shake up the very culture of organizations. Andy and Daniella also talk about how DEI is actually good for business and how encouraging diversity creates better retention and job satisfaction overall. HIGHLIGHT QUOTES DEI is inevitable as a new generation starts taking over - Daniella: "You think about what's happening in the workforce... as boomers retire, who's coming in to fill these jobs? Who's coming in as top talent in the organization? Who is now going to be coming into these leadership roles over the next 5, 6, or 10 years? That's a generation that cares about equity and inclusion and diversity in the workplace." Diverse teams produce better overall results - Daniella: "Teams that are more diverse, much higher likelihood to understand the target market and the demographics of who they're selling to. There's so many ways you can slice this. Companies that are more diverse are paying more fairly or are retaining higher levels of talent than ever before. Increased job satisfaction and increased performance overall."   Find out more about Daniella in the links below: LinkedIn: https://www.linkedin.com/in/daniellabellaire/ Website: https://diversio.com/ More on Andy: Connect on LinkedIn Get Andy's new book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Blueboard | World’s leading experiential rewards & recognition platform | Blueboard.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast