#113: Brands Are Making You Binge Scripted Social Series — Without Knowing It’s Marketing

Social media isn’t just for posts anymore — it’s a binge-worthy streaming platform, and brands are turning into mini studios. In this episode, we dive into the rise of scripted social media series: entertaining, episodic content created by brands like Bilt, Alexis Bittar, Nike, and RedBull. From unbranded mockumentaries to AI-generated stories, discover how these series hook Gen Z and millennials, build communities, and redefine marketing. Learn why traditional ads are fading, how storytelling drives engagement, and why the future of social media marketing may look more like TV shows than commercials.(00:00) Intro(01:19) Why are brands creating scripted series for social media series?(04:22) Who’s engaging with these scripted series and what does the data say?(07:17) Scripted social is bringing the unbranded marketing trend with it…(09:57) … and changing the traditional social media content strategy.(12:52) Community building is the real value of scripted social(13:58) What is the likely impact on B2B marketing strategies?(15:37) Can scripted social series lead to conversions?(17:45) How does marketing look like in the new world of scripted social?