113: Build Your Business, Not Followers – SHANNON LUTZ

Shannon Lutz is a marketing mentor and owner of The Social Bungalow (@thesocialbungalow), where she creates high converting marketing strategies for female entrepreneurs who want to become wildly in demand. I learn something every time I come across Shannon's content on Instagram – and let me tell you, she's generous with dropping knowledge to her community. I can only imagine how good her upcoming course, Live Launch Academy is going to be. See all show notes on wokeandwired.com/113 We discuss:  My a-ha moment from exploring Shannon's work Shannon's journey from corporate to self-employed How long she had a side hustle before leaving her corporate salary How long did it take to reach $10k months? The role that social media in building a niche business that brings $30K+ per month Why you don't need tens of thousands of followers to have a successful business  How to use smaller following to your advantage How to scale your services from one-to-one to one-to-many Instagram algorithm explained  Relationship building on Instagram How to be efficient on social media and batch content How Shannon started creating online products Front-end launches and backend launches  Why you should consider lifetime value of your customers  The power of understanding your customers' pain points  Shannon's morning routine  Creating free vs paid offerings Passive income and revenue stacking How to not leave money on the table  How to create an entry to anchor program suite that makes money How to build a successful business on instagram even if you don't love using it as an individual  How to batch content for social media How to not be afraid of the camera  The role of branding in an online business  How to be consistent on Instagram  Mentioned:  Human Design for Business x Conscious Social Media Workshop Live Launch Academy Connect with Shannon Lutz:  Thesocialbungalow.com @thesocialbungalow Connect with Woke & Wired:  If you enjoyed the podcast, share it with a friend or on Instagram stories (tag @wokeandwired). Subscribe, rate and review the show on iTunes.