113: Building Out an Effective Referring Provider Strategy

In the latest episode of Inside Reproductive Health, Stephanie and I explore if MD & DO referrals are still king or have been overthrown by internet resources as top referral sources. Knowing where most referrals come from can help you build an effective strategy to capture more new patients and convert those referrals at a higher rate. We also layout 6 pillars for an effective referring provider strategy that you can either give to your physician liaison to start implementing or outsource to a company like Fertility Bridge. At the end of the day, if your PL does not have a system, you are leaving money on the table. Listen in to the full episode to learn: The 6 pillars of an effective referring provider strategy Make sure your reporting is in line and cohesive Ancillary services Building the right content Having the right events Outreach of referring sources Converting referrals that come to you The % of patients actually referred by a doctor (and what that means for your clinic) If a physician liaison is needed How to attribute referral sources properly Additional Resources: Referral Pattern Blog Post: https://www.fertilitybridge.com/inside-reproductive-health/the-6-pillars-of-the-fertility-referring-provider-system To learn more about our Goal and Competitive Diagnostic, visit us at FertilityBridge.com