113: ChatGPT Is the New Google—Here’s How to Show Up in AI Search with Gloria Chou

PR has a reputation problem.Most small business owners hear “PR” and immediately think: expensive agency, impossible gatekeeping, or one more thing built for brands with a giant budget and a publicist on speed dial.Gloria Chou is here to kill that myth.In this episode, Gloria shares how founders can get featured in media, podcasts, and digital publications without hiring a PR firm, buying sketchy placements, or waiting until they feel “big enough.” She breaks down her CPR pitching method, explains why specificity and relevance matter more than a flashy story, and shows how AI tools like Perplexity and ChatGPT can help you research angles and write stronger pitches faster.We also talk about the shift that every founder needs to be paying attention to: AI visibility. Gloria makes the case that PR is no longer just about credibility with humans. It is also about building the trust signals that AI tools use to recommend businesses, experts, and products. Translation: if you want to be found in the next era of search, this matters now.Inside this episode: Why founders do not need an agency to start getting press  Gloria’s CPR framework for better media pitches  The truth about paid features and fake credibility  Why PR supports trust, discovery, and long-term growth  How to use Perplexity to uncover timely, relevant pitch angles  The biggest mistakes people make when pitching themselves  Why the current PR + AI moment is a massive opportunity for small businesses Connect with Gloria on Instagram! @gloriachouprThis one is for the founders who are tired of being brilliant in private.Hit play. Then go get visible.Support the show