113. Finding Your Niche (Mid-Renovation): Annie Kantor

Annie Kantor earned her B.F.A. in Textile Design from the Rhode Island School of Design. She honed her craft working in the contract textile industry designing woven upholstery and panel fabrics, serving as Head of Custom Studio at Maharam. While tackling the renovation of a period home in Oakland, Annie became frustrated by the lack of enticing designs in metal. She saw an opportunity to apply her expertise in repeating-pattern design and developed a line of custom metalwork that blossomed into Modern Metal.    In this episode, Nada sits down with Annie to talk about her experience building a niche business for a high-end market. When she couldn’t buy what she needed, she endeavored to create her own product. Annie pinpoints the decision that set her on a different course toward growing her revenue by scaling back on one particular effort. Her joy is evident when she talks about the craftsman she feels lucky to work with and the importance of building a healthy culture. For Annie, the road to a sustainable business was long but liberating.  Check out Annie’s website and the books she's reading: The Covenant of Water and Cutting of Stone by Abraham Verghese and Manhattan Beach by Jennifer Egan. Follow on Instagram: @modernmetaldesigns Please follow us at @thisislibertyroad on Instagram; we want to share and connect with you and hear your thoughts and comments. Please rate and review this podcast. It helps to know if these conversations inspire and equip you to consider your possibilities and lean into your future with intention.   This episode is brought to you by our friends at NativePath. To begin your bone health journey, go to getnativepath.com/LIBERTY for a special 45% off discount for being a Liberty Road listener.