#113 - From Blueberries To Regenerative Cannabis: How Coastal Sun Built A Profitable, Planet-First Brand w/ Darren Story

We unpack the federal push to restrict hemp products, then turn to a grounded model for the future: regenerative organic cannabis. Darren Story from Coastal Sun shares how soil health lowers costs, why OCAL matters, and how compassion and affordability can scale.• hemp policy shock and what it means for access• lessons for advocacy and industry unity• Darren’s path from blueberries to cannabis• WAM partnership and medical-first roots• OCAL certification and consumer education• regenerative farming practices and cost• navigating DCC rules and animal integration• brand positioning and diverse consumers• greenhouse tech for organic at scale• expansion via teaching and partnerships• wellness ethos, leadership, and discipline• affordability, SP34 donations, and unit economics• measured growth and a five-year visionSign up to apply for an invite: highspiritspod.com/morning-mixerIf you've enjoyed this episode, please stop, like, subscribe, share, do all the thingsHave a question for us? Send us a text. We may answer it in the next show!--High Spirits is brought to you by Vertosa and Wolf Meyer.Your hosts are Ben Larson and AnnaRae Grabstein.Follow High Spirits on LinkedIn. We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? Visit our website www.highspiritspod.com and listen to all of our past shows.THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. Remember to always stay curious, stay informed, and most importantly, keep your spirits high.