#113 | From Outside Magazine to Basecamp Outdoor: How Ali Carr Turned a Facebook Group Into One of the Outdoor Industry's Most Powerful Communities

On this episode, I sit down with LA based outdoor adventurer, award-winning writer/editor, and Basecamp Outdoor founder/CEO Ali Carr at the Baldwin Hills Scenic Overlook. Ali takes me through her Southern California outdoor roots - skiing Big Bear, camping, backpacking - then how a year in New York City led her to Outside Magazine and a mountain-filled life in Santa Fe, New Mexico. She breaks down how Basecamp Outdoor is an inclusive digital community connecting outdoor brands with industry curious job seekers through its Facebook group, newsletter, events, office hours and brand interviews, the Career Collective, and the Base Camp Match job board, plus what she’s seeing in hiring and why intentional networking beats “spray-and-pray” applications. Ali also shares standout adventures (Grand Teton, Smith Rock, Patagonia), local gems (Red Rock/Topanga, Chantry Flats/Sturtevant Falls, Cedar Grove, Leo Carrillo tide pools), her Outside story on her father’s disappearance at sea, surviving cancer in 2023, and her new birth doula project, Wild Grace.Stay Updated with Ali Carr, Basecamp Outdoor, and Wild Grace on IG: https://www.instagram.com/chasingalicarrhttps://www.instagram.com/basecampoutdoorjobshttps://www.instagram.com/lovewildgraceSign up for Basecamp Outdoor Newsletter: https://tinyurl.com/4kskrukfJoin Basecamp FB Group: https://tinyurl.com/4whchwyeLearn more about Basecamp Outdoor on https://www.wearetheoutdoorindustry.com/Learn more about Wild Grace on https://www.lovewildgrace.com/Follow Just Trek on https://instagram.com/just.trekShop Just Trek merch on ⁠⁠https://www.justtrek.net/shop⁠⁠Become a Just Trek Patron member on https://www.patreon.com/justtrekListen to more podcast episodes on ⁠⁠https://www.justtrek.net⁠⁠Want to send me a message? Email me at ⁠⁠[email protected]⁠⁠ or DM on Instagram @just.trek