EPISODE · Feb 12, 2026 · 38 MIN
113. How to Balance Soulful Storytelling with Digital Efficiency with Michaella Robertson, Head of Creative at Pure Fishing
from Marketing Masterclasses · host Powered by Engage Video Group
Michaella Robertson has spent her career figuring out how to make brands matter, from big ideas to the little details that actually stick. In this episode, she joins Nicole to explore why social is a behaviour, not a channel, how AI should scale connection rather than replace it, and why the strongest creative work starts with a culture of trust. From Durban to Switzerland to leading global creative teams, Michaella shares what it takes to build brands that resonate in 2026 and beyond.
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113. How to Balance Soulful Storytelling with Digital Efficiency with Michaella Robertson, Head of Creative at Pure Fishing
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