#113: How to Get More Clients for Your Equine Business...It's like getting new horse!!

In this episode, Jenni Bush, online business consultant and coach, shares insights on lead generation and how equine businesses can get more clients. She draws parallels between getting a new horse and generating leads, and provides three strategies for getting leads: buying, borrowing, and breeding. She also discusses the importance of having a lead generation strategy that is easy and effective. LINKS www.JenniBush.com/Latest TIMESTAMPS [00:00:00] Introduction to the episode [00:00:20] Introduction to the Equine Business Assistant Podcast [00:00:44] Introduction to the topic of lead generation [00:01:14] Definition of lead generation and its importance [00:01:37] Strategies for generating more leads for your business [00:02:00] Comparing lead generation to getting a new horse [00:03:01] Struggles of using the build and bring on strategies for lead generation [00:03:23] Buying leads through ads and getting a return on investment [00:04:22] Best ways to use paid adverts [00:05:14] Borrowing leads through joint ventures and collaborations [00:06:31] How to find businesses to collaborate with [00:08:20] Building your own leads through organic strategies [00:09:10] Importance of having a lead magnet or free offer [00:09:56] How to use social media for lead generation [00:11:14] Importance of email marketing and nurturing your leads [00:12:20] Recap of the three strategies for lead generation [00:12:54] Outro and conclusion to the episode