113. Kyle Bachus, Bachus & Schanker — Building Legacy from Bootstraps: 26 years of Marketing Innovation

$900 million recovered and 10,000 clients served by 27 attorneys across four offices. How do two lawyers with a passion and $15,000 grow a firm to one of the largest advertisers in Colorado? I caught up with Kyle Bachus, founding partner of Bachus & Schanker, to find out. He and his founding partner Darren Schanker are Million Dollar Associates Forum members and Super Lawyers 10 years running. The duo has been on the cutting edge of omnichannel marketing since 1997 and offers unparalleled insight into personal injury marketing. I met with Kyle to discuss bootstrapping a law firm, the smartest ways to spend marketing budgets, how to know when the effort is effective, and the importance of a holistic representation. Listen for more.   What’s in This Episode: Who is Kyle Bachus? How Kyle and his partner, Darren, bootstrapped their law firm with just $15,000 How healthy competition and the “rule of five” created initial growth How a new firm can get clients before building a brand Why hitting multiple marketing firms will increase ROI Why Kyle wrote a book to help the families of victims of wrongful death How empathy can guide ad copy and develop a stronger connection to potential clients