#113: Lindsay Tjepkema, Co-founder and CEO of Casted – Focus on connection

Well, my guest today is Lindsay Tjepkema, and she is the CEO and Co-founder of a company called Casted. Their whole mission is to help businesses understand the return they’re getting from podcasts and other amplified marketing channels. Now, clearly you and I both love podcasts. And so does Lindsay. For her, they forge a connection like nothing else can. Every marketer needs to find ways to connect with customers on that human level. And so does every leader.  When you focus on connection – both in your marketing and in your leadership – you’re gonna unlock a whole new level of trust and growth in your business. Lindsay is proof positive that it works. Plus, she’s got a ton of practical advice if you want to up your podcasting game!  So without further ado, here is my conversation with my good friend – and soon to be yours – Lindsay Tjepkema. Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go  Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.