#113 NLP and the Finance Leader with Susana Serrano-Davey Author and GrowCFO Mentor

NLP stands for Neuro-Linguistic Programming, and it is a powerful tool that you can use to improve your life. NLP allows you to change your thoughts and behaviors by understanding how your mind works. It can help you overcome fears and phobias, achieve your goals, and much more. In this episode Susana Serrano-Davey and Kevin Appleby discuss what NLP is and how you can use it to improve your life! NLP is based on the idea that the way we think about and interpret the world around us affects our behavior. NLP techniques help us identify and change unhelpful patterns of thinking, feeling, and behaving. By recognizing how you respond to certain situations or stimuli, you can begin to make different choices that lead to better outcomes for yourself. One of the most powerful ways to use NLP is to set and achieve goals. By breaking down a goal into small, achievable steps, you can monitor your progress and stay motivated. An example would be if you want to lose 10 pounds in 6 months; you could make a plan with daily or weekly actions that will help you reach your goal. Another way to use NLP is to overcome fears and phobias. By understanding the source of your fear or phobia, you can begin to challenge any negative thinking patterns associated with it. You can also use techniques such as visualization and affirmations to help clear away any blocks or mental obstacles standing in your way. Finally, NLP can be used to improve your communication skills. By understanding how people think and react to certain situations, you can become better at reading their body language and responding in a way that is more effective for both parties. NLP is an incredibly powerful tool that you can use to change your life for the better. Links Susana's Book "I Wish I had Known" is available at Amazon UK and Amazon US Mentoring at GrowCFO with Susana Serrano-Davey Susana Serrano-Davey on LinkedIn Kevin Appleby on LinkedIn Timestamps 0:11 What is NLP and why should we be worried about it? 4:33 Using NLP for a good or bad purpose. 9:00 There is no such thing as the ultimate truth, it’s all an interpretation. 15:13 How do you influence people to get the right outcome? 19:01 What is the connection between values and success? 22:03 It's like an iceberg. The bit above the water is what we know about ourselves and how we interact with the world. Below that lies everything else. 27:56 Do you need to understand where your beliefs come from in order to move away from them? 30:51 How do you use your body as a tool to have better outcomes?