113 Roger Nairn: How to Build a Branded Podcast That Actually Works

Hey everyone, today I'm joined by Roger Nairn.Roger is the founder of JAR, a branded podcast agency that has spent a decade helping enterprise brands like Amazon and Wharton create shows that actually do something. JAR recently rebranded from "JAR Audio" to "JAR Podcast Solutions" — a shift that reflects how much the industry has evolved. I wanted Roger on because branded podcasts are having a moment, but most of them are terrible. Roger has a point of view on why that is, and more importantly, what it takes to build one that works for both the brand and the audience.In this episode, we discuss:Why most branded podcasts are glorified press releases nobody listens toHow JAR's advertising background shapes how they build showsHow to prove podcast ROI to a CMO who only thinks in MQLsAnd more...You can learn more about Roger on LinkedIn.-----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgencyOS.com/Community.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.