#113 The Secret of Using Evergreen Content To Triple Lead Generation

Did you know that every marketing dollar you invest in your business can be divided into two categories - it's either "marketing gas" - meaning you blow through it, like a tank of gas, and once it's used up, it's used up (for example any of your paid media costs are marketing gas - the cost of running your ads on Facebook etc.). Or the second category is money used to build out your marketing engine - just like a car, the bigger the engine, the faster you'll go.  This podcast episode focuses on helping you build  your Marketing Engine by using evergreen content - marketing tools that you can use again and again for years to come.In your business, you need to invest in both a marketing engine and marketing gas - not just marketing gas (which is the #1 mistake made by small businesses).Want to learn more about a marketing Engine vs Marketing Gas?  Listen to this episodehttps://www.clientstampede.com/podcast/episode-96Are you subscribed to my Monday Marketing Gold? Get more marketing tools, tips & strategies delivered to your inbox every Monday. Never boring, always fun! https://www.bolderlouder.com/marketing-goldGET  MORE MARKETING & SALES  TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.