113: Using data to develop user personas

User personas are an essential tool for charities. They are fictional representations or archetypes created to help you target and optimise various aspects of charity operations. Personas allow your charity to segment users, practice precise targeting for marketing campaigns, streamline volunteer management, improve donor recruitment and retention, and even boost efficiency around service delivery. Simply put, personas can drastically enhance so many elements of your charity’s work. Our podcast aims to deep dive into user personas. We hope to cover, among many other things, definitions of user personas, the many benefits that they bring, how charities can develop personas, how they can use such personas, and the challenges they may face on the journey. Our host, Ioan Marc Jones, will be joined by Angela Richmond of RedFox Research and Jen Lowthrop of Feel Good Do Good to discuss the details around user personas and offer top tips to making them work for you.