1133: Overheard: 3 Experts, One Mission: Build a Website That Converts with Ebony Looney, Deb Mitchell, and Nicole Heymer episode artwork

EPISODE · Oct 21, 2025 · 1H 25M

1133: Overheard: 3 Experts, One Mission: Build a Website That Converts with Ebony Looney, Deb Mitchell, and Nicole Heymer

from A Well-Designed Business® | Interior Design Business Podcast · host LuAnn Nigara

Today With Ebony Looney, Deb Mitchell, and Nicole Heymer We all know that a website is important. It’s your calling card, your portfolio, the place where clients go to make sure you’re a legitimate designer who does what you say you do.  But so many designers are still going wrong with their websites. And the problem with doing it yourself is that there are so many pieces involved, layout, the design, the SEO, the copywriting, and when your website isn’t doing what it needs to do, it’s hard to even know where to start fixing the problem.  More About Ebony Looney, Deb Mitchell, and Nicole Heymer Ebony Looney: Ebony is a Web Designer and Creative Director with 22+ years of experience making the web beautiful for B2B service providers. She has worked with agency owners, private sector and educational institutions such as Carbra Construction & Design, Benedict College & South Carolina Commission for Minority Affairs. With a background in web design, development, fashion design and online marketing she believes that beautiful design is good business. She is happy to cover any website marketing related topic you think your audience would be most interested in. Deb Mitchell: Deb Mitchell’s career as a professional writer began when she responded to an ad in a local Charlotte, NC magazine seeking volunteers for a readers’ panel. On a tour of the magazine’s offices with the other selected panelists, the idea for an article came to her and when she mentioned it to the editors, they hired her on the spot as a writer. Nearly ten years and hundreds of articles later, Deb decided to blend her design feature writing experience with her pre-writing career experience in high-end retail sales to help interior designers move their businesses forward with strategic copywriting and content marketing services. Today, Deb’s client list is ever growing with designers at nearly every stage of business. Most recently, she’s joined forces with two experts, a branding designer and a website developer, to offer designers an all-in-one option for fully custom designed and copywritten WordPress websites. Deb has by-lined articles in publications such as Casual Living, Design Texas, Lake Norman Magazine, and Today’s Charlotte Woman, and on The Renegade Writer blog. Her ghostwriting has appeared in dozens of top shelter publications and design blogs. Nicole Heymer: Owner and Creative Director, Glory & Brand Nicole Heymer is the founder of Glory & Brand, a boutique creative agency specializing in branding, websites, marketing automation, and strategy. Since 2011, Nicole has worked with a wide variety of clients at every stage in their development, from nationally known interior design firms to local custom home builders. Nicole's clear, practical take on branding has been featured by a range of design industry resources—from the Wingnut Social podcast to the Design Influencers Conference to the . You’ll find her methods in print, on industry webinars, and as the framework for branding workshops. Connect with Ebony Looney, Deb Mitchell, and Nicole Heymer  Nicole Heymer Deb Mitchell Ebony Looney Other Resources Mentioned: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! Other Shows Mentioned: AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design AWDB #317: Nicole Heymer: 6 Keys to Planning A Website That Makes Things Happen AWDB #466: Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What? AWDB #574: Power Talk Friday: Deb Mitchell: Attract the Right Clients With Stand-Out Copy AWDB #819: Power Talk Friday: Ebony Looney: Attract Clients Through Your Interior Design Business Website AWDB #1087: Best of Show: Nicole Heymer: 6 Keys to Planning A Website That Makes Things Happen

Today With Ebony Looney, Deb Mitchell, and Nicole Heymer We all know that a website is important. It’s your calling card, your portfolio, the place where clients go to make sure you’re a legitimate designer who does what you say you do.  But so many designers are still going wrong with their websites. And the problem with doing it yourself is that there are so many pieces involved, layout, the design, the SEO, the copywriting, and when your website isn’t doing what it needs to do, it’s hard to even know where to start fixing the problem.  More About Ebony Looney, Deb Mitchell, and Nicole Heymer Ebony Looney: Ebony is a Web Designer and Creative Director with 22+ years of experience making the web beautiful for B2B service providers. She has worked with agency owners, private sector and educational institutions such as Carbra Construction & Design, Benedict College & South Carolina Commission for Minority Affairs. With a background in web design, development, fashion design and online marketing she believes that beautiful design is good business. She is happy to cover any website marketing related topic you think your audience would be most interested in. Deb Mitchell: Deb Mitchell’s career as a professional writer began when she responded to an ad in a local Charlotte, NC magazine seeking volunteers for a readers’ panel. On a tour of the magazine’s offices with the other selected panelists, the idea for an article came to her and when she mentioned it to the editors, they hired her on the spot as a writer. Nearly ten years and hundreds of articles later, Deb decided to blend her design feature writing experience with her pre-writing career experience in high-end retail sales to help interior designers move their businesses forward with strategic copywriting and content marketing services. Today, Deb’s client list is ever growing with designers at nearly every stage of business. Most recently, she’s joined forces with two experts, a branding designer and a website developer, to offer designers an all-in-one option for fully custom designed and copywritten WordPress websites. Deb has by-lined articles in publications such as Casual Living, Design Texas, Lake Norman Magazine, and Today’s Charlotte Woman, and on The Renegade Writer blog. Her ghostwriting has appeared in dozens of top shelter publications and design blogs. Nicole Heymer: Owner and Creative Director, Glory & Brand Nicole Heymer is the founder of Glory & Brand, a boutique creative agency specializing in branding, websites, marketing automation, and strategy. Since 2011, Nicole has worked with a wide variety of clients at every stage in their development, from nationally known interior design firms to local custom home builders. Nicole's clear, practical take on branding has been featured by a range of design industry resources—from the Wingnut Social podcast to the Design Influencers Conference to the . You’ll find her methods in print, on industry webinars, and as the framework for branding workshops. Connect with Ebony Looney, Deb Mitchell, and Nicole Heymer  Nicole Heymer Deb Mitchell Ebony Looney Other Resources Mentioned: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! Other Shows Mentioned: AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design AWDB #317: Nicole Heymer: 6 Keys to Planning A Website That Makes Things Happen AWDB #466: Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What? AWDB #574: Power Talk Friday: Deb Mitchell: Attract the Right Clients With Stand-Out Copy AWDB #819: Power Talk Friday: Ebony Looney: Attract Clients Through Your Interior Design Business Website AWDB #1087: Best of Show: Nicole Heymer: 6 Keys to Planning A Website That Makes Things Happen

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1133: Overheard: 3 Experts, One Mission: Build a Website That Converts with Ebony Looney, Deb Mitchell, and Nicole Heymer

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This episode is 1 hour and 25 minutes long.

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This episode was published on October 21, 2025.

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Today With Ebony Looney, Deb Mitchell, and Nicole Heymer We all know that a website is important. It’s your calling card, your portfolio, the place where clients go to make sure you’re a legitimate designer who does what you say you do.  But so...

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