114: Big Retailer SEO, Power BI, CTR & Rankings (Data) w/Claudia Higgins

In this episode:Doing SEO for a big retailerWhat an SEO Insight Technology Manager doesUsing PPC to Strategize for SEOWhy/when/how to use Power BIWhat is the “data hulk”?!Does CTR actually impact ranking? (Based on data)Strategically dealing with Holiday and Seasonal contentCommunicating SEO value to executives.Claudia Higgins is an SEO Insight Technology Manager for Argos, a large retailer in the UK. She has spoken about SEO at events including Brighton SEO, SearchLove, C3 New York and TechSEO Boost.Listen Now!Related Episodes You Might LikeInternal Links, Content Marketing and ASO w/Jackie Chu of UberHow To Win at Large Scale In House SEO w/Kevin IndigShow Agenda and TimestampsComing soon!Tools MentionedComing soon!Articles, Resources, and Links MentionedArgosFind Claudia OnlineClaudia on TwitterClaudia on LinkedInThe post 114: Big Retailer SEO, Power BI, CTR & Rankings (Data) w/Claudia Higgins appeared first on Evolving SEO.